9º Edition

CIAMAR 2025: Longevity & 50+ Wellness are Changing the Rules of the Game​


On September 3 and 4, 2025, Mexico City was the setting for the ninth edition of the AMAR International Congress (CIAMAR), an event aimed at experts and professionals in the sector, organized by the Mexican Association of Retirement Assistance (AMAR), with the objective of promoting the exchange of knowledge and experiences.

This year the event's focus was on longevity and wellness for the 50+ age group, including topics such as intergenerational community design, the longevity economy, financing and tokenization of real estate assets, solutions for the communities of tomorrow, and more.

The event also marked a significant moment with the signing of a collaboration agreement between COPIM, INTREASSO INTERNATIONAL REAL ESTATE ASSOCIATION and AMAR.

8º Edition

CIAMAR 2024: Nearetiring a big  opportunity for México 


The 8th edition of the International AMAR Congress (CIAMAR) took place on August 21 and 22, 2024, in Mexico City, organized by the Mexican Association for Retirement Assistance (AMAR).

The CIAMAR event brought together leaders and experts from various fields to discuss and analyze emerging trends in the Retirement Assistance Industry in Mexico. Over two days of learning and networking, attendees explored crucial topics in health, economics, architecture, and law, with a common goal: ensuring that retirees in Mexico can enjoy a dignified retirement full of opportunities.

One of the most notable aspects of the event was the diversity of panels offered, aimed both at newcomers to the industry and those already involved who are seeking to expand their horizons. For newcomers, panels such as "The Economic Impact of the 50+ Sector," "The Impact of the Retirement Assistance Industry on Real Estate, Services, and Hospitality," and "Financing and Institutional Support for Retirement Community Development" provided valuable insights into market dynamics and emerging opportunities.

One of the main topics was *Nearetiring*, an innovative concept referring to the reverse migration of individuals over 50 to attractive destinations such as beaches and *pueblos mágicos* in Mexico. This phenomenon is particularly relevant for Hispanic communities in the United States and Canada, who seek retirement in places that offer quality of life, culture, and well-being.

In addition, the event marked a milestone with the signing of an agreement between the National Network of Medical Tourism Clusters and AMAR, a partnership that promises to strengthen collaboration in the development of services and communities dedicated to retirement.

7º Edition

50+ Wellness & Senior Living 


The 7th edition of the AMAR International Convention (CIAMAR) took place on March 23, 2023, in Monterrey, Nuevo León, organized by the Mexican Association for Retirement Assistance (AMAR).

After a few years without being held, this year the annual convention returned with great momentum, bringing together the leaders of the Retirement Assistance Industry. It facilitated the creation of connections among investors, real estate developers, construction companies, landowners, and product and service providers for the 50+ sector.

The convention featured a diverse range of panels covering various sectors of the industry, such as wellness tourism, real estate developments for the 50+ generation, Mexico as a retirement destination, investment opportunities in wellness, health, and longevity, drivers of retirement tourism in Mexico, among others.

For this edition, CIAMAR also brought together for the first time the pioneers of the industry in Mexico: Mercedes Keer, President of Belmont Village Senior Living; Lic. Andrés Portillo, CEO of LeGrand Senior Living; Lic. Antonio González Quiros, Director of Operations at Ballesol México; and Arq. Juan Pablo Suberbie, Founder and Director of Quintalegre. They shared their experiences in the panels "The Best Way to Predict the Future is to Create It" and "Just Say Yes," which were primarily focused on the future of the Retirement Assistance Industry in Mexico and investment opportunities in Assisted Living and Memory Care Communities.


6º Edition

Guadalajara, Jalisco. La cuna del retiro en México.